Cara Valle

Cara Valle
Cara is a results-driven marketing professional with a passion for tracking and measuring campaign success as fully as possible. Cara brings her past experience in marketing automation and digital marketing to Agility PR Solutions as a Demand Generation Manager.
6 Reasons You Should Monitor Your Competitors’ Crises

6 Reasons You Should Monitor Your Competitors’ Crises

Competitive analysis is a pillar of any successful organization. If you don’t know what your industry rivals are doing—what products they’re launching, who they’re hiring, and what their spokespeople are saying—you’re not getting the full story. Another element that...

12 Most Common Media Database Buyer Questions (Video)

If you’ve looked at or used a media database in the past, you might think if I’ve seen one, I’ve seen them all. But when you dig deeper, you’ll come to know that not all media databases are created equal. The database you choose will have functional nuances that might...

The 5 Most Common Problems with Media Databases (and How to Solve Them)

The 5 Most Common Problems with Media Databases (and How to Solve Them)

Media databases are powerful tools. They quickly provide PR practitioners access to journalists from across a wide breadth of industries and outlets, and within a variety of roles (reporters, editors, and producers to name a few). Most databases also offer an easy way...

4 ways your competitors are using media monitoring

4 ways your competitors are using media monitoring

We’ve been in the media monitoring game for a long time, and over the years we've seen many creative and effective ways organizations and PR agencies leverage media monitoring. We'd like to share some of the most tried and true ways that organizations, even your...

Not Your Average Micro-Influencer Webinar [Webinar Recap]

Not Your Average Micro-Influencer Webinar [Webinar Recap]

On August 29, 2017, Bulldog Reporter presented a webinar by Shane Barker titled micro-influencers: a micro-webinar. Here is a recap of what the influencer marketing guru had to teach us. Our recent webinar looked at a topic generating a lot of buzz lately among PR and...

How to be a PR Superstar Using Data [Webinar Recap]

How to be a PR Superstar Using Data [Webinar Recap]

On July 26, 2017, Bulldog Reporter presented a webinar by Serena Ehrlich titled Monitor, Measure, Evaluate, Evolve. Here is a recap of what Business Wire's Director of Social and Evolving Media had to teach us. Our recent webinar, Monitor, Measure, Evaluate, Evolve,...

How to be a PR Superstar Using Data [Webinar Recap]

How to be a PR Superstar Using Data [Webinar Recap]

On July 26, 2017, Bulldog Reporter presented a webinar by Serena Ehrlich titled Monitor, Measure, Evaluate, Evolve. Here is a recap of what Business Wire's Director of Social and Evolving Media had to teach us. Our recent webinar, Monitor, Measure, Evaluate, Evolve,...

Contagious: Why Things Catch On [Webinar Recap]

Contagious: Why Things Catch On [Webinar Recap]

On June 13, 2017, Bulldog Reporter presented a webinar by Dr. Jonah Berger titled Contagious: Why Things Catch On. Here is a recap of what the marketing professor and bestselling author had to teach us.  How did Beyoncé successfully release Lemonade with zero...

Brand advocacy is THE key to building trust

Brand advocacy is THE key to building trust

This article contains excerpts from "Your Guide to Successful Brand Advocacy". Building trust with consumers nowadays can be, to put it lightly, a challenge – they're highly educated, have seen it all before, and have more information at their fingertips than at any...