Whenever asked to come up with a marketing plan, many people refer back to “The Four Ps of Marketing” and use them as the basic foundation to develop an integrated strategy. During the COVID-19 pandemic, a lot of healthcare and health IT companies have had to totally...
You have a piece of fantastic news. Congratulations! But what are you going to do with it now so you can get maximum exposure of it? We hear many times, “I have a great story, let’s write a press release!” Could be a new solution offering, the latest customer success...