Christopher Currington

Christopher Currington
Christopher Currington is Senior Account Director at Amendola Communications.
Revisiting the “four Ps” of marketing during a pandemic

Revisiting the “four Ps” of marketing during a pandemic

Whenever asked to come up with a marketing plan, many people refer back to “The Four Ps of Marketing” and use them as the basic foundation to develop an integrated strategy. During the COVID-19 pandemic, a lot of healthcare and health IT companies have had to totally...

4 ways you can make more impact with your news

4 ways you can make more impact with your news

You have a piece of fantastic news. Congratulations! But what are you going to do with it now so you can get maximum exposure of it? We hear many times, “I have a great story, let’s write a press release!” Could be a new solution offering, the latest customer success...