What if I told you there is a marketing channel that’s revolutionizing advertising as we know it? And what if I told you that channel was TV? TV is still incredibly relevant in our age of accountable, data-driven advertising. After all, in my opinion, video is...
Marketing today is more closely tied to business growth than ever before. Businesses demand a direct link between campaigns and new customers, increased orders and, of course, revenue growth. This accountable approach to marketing is buoyed by digital advertising’s...
These days, everyone’s obsessed with digital, especially when it comes to advertising. As a result, there’s no shortage of people declaring traditional TV to be dead and gone. But if traditional TV is truly dead, why did advertisers spend more than $70 billion on the...