Content marketing is all about reaching audiences on a personal and emotional level. But imagine if you came across an intriguing social media post in a language you were only semi-proficient in. So much is lost in translation, and you might not pick up on all the...
Cory Plachy is the Senior Marketing and Communications Manager at Convoso, the leading contact center software for powering sales and lead generation As an adaptable and naturally curious Marketing Communications Manager, Cory channels years of content creation, marketing and sales experience into the world of SaaS communication. Here is her LinkedIn.
Media monitoring in focus: How to make the most of PR clippings
Ever find yourself securing brilliant pieces of coverage, only to hit a dead end when it comes to figuring out the impact they actually have? We get it. It’s not always easy to quantify the results of your hard work in tangible ways. You might find yourself asking:...
3 ways conversion marketing improves your business—and 3 strategic steps
So, you’ve put together an in-depth, strategic marketing plan that you love. You’ve included everything from content to link building, SEO, and email marketing. You’ve even got a brilliant influencer marketing plan in place bringing in leads. But, for some reason,...