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Denise Langenegger

Denise Langenegger
With a 15-year background in marketing for tech, STEM and outdoor education companies, Denise writes about marketing, technology and business trends. When she’s not writing, she’s out exploring the great outdoors with her 4-year old son.
Beyond likes and shares: Measuring social media’s brand impact

Beyond likes and shares: Measuring social media’s brand impact

In an era where likes and shares dominate the social media landscape, it's easy for businesses to become fixated on these surface-level metrics. However, beneath the facade of popularity lies a more complex reality: The true impact of social media on brand success is...

21 Instagram hacks we bet you haven’t tried (but should)

21 Instagram hacks we bet you haven’t tried (but should)

Instagram as a social media platform is an ever-evolving space. There are new marketing tools and more creative features being released on the regular—so much so, that it’s definitely possible to have missed out on some of them (especially if you’re not a...