Deza Drone

Deza Drone
Deza is a content strategist and writer with a keen eye for emerging trends in public relations and marketing. With a focus on leveraging innovative technologies like generative AI, Deza helps brands optimize their PR strategies and enhance their communication efforts. Through insightful and thought-provoking content, Deza aims to guide professionals in navigating the evolving landscape of the industry.
How PR and marketing are evolving in a digital-first era

How PR and marketing are evolving in a digital-first era

The PR and marketing world has undergone a seismic shift over the past decade. What once centered on press releases, media outreach, and article impressions has transformed into a complex web of digital storytelling\, real-time engagement, and data-driven strategy....

Modern media monitoring: A PR & marketing essential in the digital age

Modern media monitoring: A PR & marketing essential in the digital age

Because the media world is so connected now, a small thing on social media, in the news or in a user review can have big implications for companies. People in PR and marketing now find themselves faced with both opportunities and possible pitfalls in this immediate...

5 common mistakes brands make when launching digital PR campaigns

5 common mistakes brands make when launching digital PR campaigns

Digital PR campaigns are used to build a brand's reputation using online channels. It is a very effective strategy in 2025 because most of the world uses the Internet to find and interact with brands.  E-commerce itself is booming, and online shopping is now the norm...

8 top job sites in the US to find high-impact marketing & PR roles

8 top job sites in the US to find high-impact marketing & PR roles

Finding the right comms job can be challenging, but job boards make the process easier by connecting job seekers with employers. Whether you're looking for a full-time role, part-time gig, or remote opportunity, the right job site can help you land your dream job....

How marketing and PR transform home renovation businesses

How marketing and PR transform home renovation businesses

In today’s digital-first world, marketing and public relations are indispensable tools for businesses striving to make an impact. For home renovation companies, these strategies are critical to building trust, showcasing craftsmanship, and attracting clients. By...

Comms tools: The ultimate guide to lead generation software in 2025

Comms tools: The ultimate guide to lead generation software in 2025

In today’s competitive business landscape, lead generation is more critical than ever. Businesses of all sizes are seeking ways to attract potential customers, nurture relationships, and ultimately convert leads into paying customers. As marketing strategies become...