Donna St. Jean Conti

Donna St. Jean Conti
Donna St. Jean Conti, APR, is president of St. Conti Communications, an award-winning, full-service, marketing communications agency specializing in public relations, social media, and writing support. We are based in Mission Viejo, Calif.
Classical marketing: The persuasive secrets of Aristotle

Classical marketing: The persuasive secrets of Aristotle

“Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible,” Aristotle. Persuasion is the name of the game when it comes to public relations and marketing. The very nature of the field is to convince...

A PR pro’s guide to remote working from a WFH veteran

A PR pro’s guide to remote working from a WFH veteran

“When you work from home, there is no such thing as a holiday.”― Anthony T. Hincks We at St. Conti Communications have always worked from home or remote offices; we are a virtual agency after all. Therefore, we can understand the challenges that those who are new to...

What’s the difference between a case study and a testimonial?

What’s the difference between a case study and a testimonial?

"A satisfied customer is the best business strategy of all…" Michael LeBoeuf "Show me ROI, or it's not a case study." An editor told me this some 15 years ago, and he was so right. I had been given some content, what the client insisted was a case study, but it did...

E-A-T, BERT and PR—mastering Google rankings in 2020

E-A-T, BERT and PR—mastering Google rankings in 2020

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” -- Brian Clark If you’ve been keeping up to date on Google's ranking factors throughout 2019, then you’ve probably heard or read about Google's focus on E-A-T - Expertise,...