Donna St. Jean Conti

Donna St. Jean Conti
Donna St. Jean Conti, APR, is president of St. Conti Communications, an award-winning, full-service, marketing communications agency specializing in public relations, social media, and writing support. We are based in Mission Viejo, Calif.
What’s the difference between a case study and a testimonial?

What’s the difference between a case study and a testimonial?

"A satisfied customer is the best business strategy of all…" Michael LeBoeuf "Show me ROI, or it's not a case study." An editor told me this some 15 years ago, and he was so right. I had been given some content, what the client insisted was a case study, but it did...

E-A-T, BERT and PR—mastering Google rankings in 2020

E-A-T, BERT and PR—mastering Google rankings in 2020

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” -- Brian Clark If you’ve been keeping up to date on Google's ranking factors throughout 2019, then you’ve probably heard or read about Google's focus on E-A-T - Expertise,...