Shaping the public’s perspective of your brand can be achieved through several public relations initiatives. If you’re looking for a holistic approach to PR, the PESO Model might be the answer for you. In this article, we’ll discuss the PESO Model’s ins and outs....
Social media might not be the first thing that comes to mind as a marketing strategy for your B2B business. In fact, most people relate social media marketing as a B2C strategy, but B2B companies can also benefit from using these platforms. Twitter and LinkedIn are...