Employees are any company’s biggest asset. Without high-performing employees, your company can only progress so far, so it makes sense to monitor how well your employees are performing. It is also a good idea to implement incentive schemes, so you can encourage...

4 reasons why calendars make great marketing tools
Calendars have a number of advantages over other types of print advertising, yet they are often overlooked as a marketing tool. Here are four reasons why using calendars to promote your business is a great idea. We’ll also explain why they improve brand recognition...
Press release tips and tactics for effectively getting noticed
Press releases are still an effective way to get in front of the media and other relevant organizations. Getting the word out about a new product or service or updating the information that the press has about your organization is an important step for greater...
Harnessing the power of micro-influencers in B2B marketing
Unlike hugely popular influencers with enormous social follower counts, the micro-influencer is a social personality that has between 2K and 25K monthly visitors—and according to Kissmetrics, this lower visitor count provides a 16x-higher engagement rate then other...