During the 2017 holiday season, sales of Google Home devices topped out at 14 million. That implies that asking Google a question is one of the most popular activities in homes today. In fact, a 2017 Google study determined that 1 in 5 searches were done through...
Ewan O’Donnell is a search marketing expert and senior search activator at Bader Rutter. Originally from Scotland, O’Donnell has spent the past 10 years studying search marketing in the United Kingdom and United States, counseling brands such as PepsiCo, Corteva, Huggies, Fiskars and more on their search marketing strategies.