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Francesca Edwards

Francesca Edwards
Account Director Francesca Edwards has worked with VIGA since launch and in the research industry for the past 5 years. She manages a range of client relationships and currently works with a number of PR and market research agencies.
4 tips for using research to make headlines at Christmas 

4 tips for using research to make headlines at Christmas 

Dec 17, 2018

It’s that time of year—Christmas is at the forefront of everyone’s mind. Amidst the Brexit saga and Donald Trump, everyone is in desperate need of some light-hearted stories. Fun research is a great way to bring a story to life—not only does it create relevant content...

Bigger stories on a small budget—5 rules for research-led coverage

Bigger stories on a small budget—5 rules for research-led coverage

Aug 1, 2018

Three things are now inevitable in life: death, taxes and shrinking budgets, and nowhere is this truer than in the PR space. However, tight budgets don’t mean that you compromise on the quality of your work, and the same holds true for research. You don’t need to be...