In an announcement last month, Meta for Business revealed that it would be “removing certain ad targeting options and expanding ad controls”. The announcement was designed to “better match people’s evolving expectations of how advertisers may reach them on [Facebook]...
Before the turn of the year, Group M, the world’s largest advertising media company, produced a report predicting UK advertising sector growth of 6.7 percent in 2020 equating to an industry value of £24bn by the end of the year. Fast forward five months and, as we all...