PR is an important unit in every business. It supersedes enhancing a brands reputation, and has transcended into connecting emotionally with the public. Since the emergence of people orientation technology (web 2.0), businesses have changed radically. For your brand...
10 top PR lead generation ideas from successful entrepreneurs
Are your current lead generation ideas costly, hard to sustain and leading to a dead end? Then you should try some of the proven ideas thriving business owners and stakeholders in the PR industry use to generate profit. If you don’t get your lead generation strategies...
7 key hires for maximum-strength business communications
Business communications is the lifeblood of any enterprise. Its success largely depends on the effectiveness of those communication with both internal and external audiences, and the ability to build good relationships to boost productivity and the bottom line....
Beyond the basics—mastering keyword excellence for ecommerce
The online shopping space can feel like a world of chaos, especially when you’re trying to outrank scores of other websites selling the same merchandise as you. No matter how tough it is, you’ve decided to join this race and are determined to take the lead on search...
Common mistakes tech startups make with customer acquisition
It is always exciting to start a new project and turn it into a new company, ideally with a good chunk of investment to back you up. However, it is possible that all you’ll hear when you finally hit the ground is the chirping of crickets. E very tech start-up needs to...