With such a large number of active users, social media is a powerful tool to interact with people from different parts of the globe. Having an account and posting occasionally isn't enough. Rather, you (as a brand) always need to improve your social media strategy to...
Understanding competitor strategies is key to thriving in a competitive market. By analyzing the keywords your competitors rank for, you gain insights into their content priorities, audience preferences, and the trends shaping your industry. Competitor keyword...
As a local business, embracing the digital era is crucial for standing out and staying competitive. Whether you’re a small shop or a growing service provider, digital tools can streamline operations, enhance customer experiences, and boost your marketing efforts....
Today, over 50% of online shoppers subscribe to an online model. Over the years, e-commerce subscription models have shown immense potential, suggesting that they’re here to stay. If you’re a business owner planning to launch your subscription-based model, this blog...
Brand reputation is among the most valuable assets of a company. This is gained through controlled mechanisms such as paid advertising and owned media. However, earned media represents the unique value proposition of trust. Basically, it's a testament to what your...
The digital landscape keeps changing rapidly, sometimes faster than people can adapt. Businesses need solid, data-driven decisions to stay ahead and achieve success. Understanding how web users interact with a website is essential. While Google Analytics provides...
Let’s be real: landing your first job in an industry as demanding and competitive as PR can be scary, especially if you’re making the jump to a new career or starting with zero experience. But then, if you do the right things, making a strong impression on your...
If you're operating in a high-growth organization, you’re continuously brainstorming for ways to appeal to new clients. Here are some practical strategies, whether or not you’re just starting out or already running a business. Oh, and here’s an advantageous tip:...
Generative AI is reshaping the landscape of content marketing and public relations by enabling more efficient workflows, personalizing customer experiences, and creating highly engaging content. For businesses and PR professionals, this technology offers exciting...
Currently, content marketing is the main function of modern digital marketing. It improves awareness of the company, educates customers, and turns leads. Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Content...
Public relations and content managers form the foundational blocks of modern business strategy, both working to drive brand reputation and providing a catalyst for customer engagement. And as these industries also evolve to digital transformation/digital emergency...
Today, people are not just purchasing a product; rather they purchase a brand that represents who they are, and what they believe and strive for. Purpose-driven branding has become significant in organizations’ branding strategies that can be used to create...