What is the most crucial element of a PR pitch? Communications@Syracuse recently asked 25 thought leaders this exact question to find out what should be prioritized when writing up a pitch. Common themes that emerged were brevity, relevance and the art of...
Whether they work in advertising, journalism or PR, everyone tasked with creating content dreams of tapping into the perfect topic and having a piece that goes viral outside of their usual audience. But what is it that makes up that elusive viral element? To get to...
With journalism, advertising, public relations and more, the field of communications is broad and expanding further every day with the introduction of new tools like Periscope, Snapchat and their ilk. Even in a specifically targeted program like communications,...