By now you should know that social media is absolutely vital for a modern business. While that might be common knowledge, few people actually know what it really means. Obviously, social media is important, but how does one use it effectively? The answer to that is...
Here's a riddle for you—which format is more interactive on Instagram? Is it Reels, Stories, or Posts? Drum roll please…it's Instagram Stories. If you skip publishing content on your Instagram feed for a week, your audience won't skip a beat. But, if you stop...
Video is an integral part of the buying journey for consumers in the digital world. In fact, 50 percent of people on the internet watch videos and product demos before purchasing anything. That’s right. What once was the latest marketing trend has now become a...
Helping your business thrive in today’s constantly evolving digital PR landscape means accessing its most effective tools. This means that if you’re not already thinking about how to develop influencer partnerships, you should be. According to Statista, the global...
The holiday season is one of the busiest shopping times of the year, with 91 percent of consumers planning to celebrate the winter holidays. And according to the National Retail Federation, the holiday season drives 19 percent of annual sales across industries. It's...
Now that the pandemic has hopefully passed and we're all feeling a little more optimistic about the future, it's time to look at post-pandemic brand communication and what has changed in the way brands communicate with customers. Consumers expect companies to respond...