You probably know how AI tools can speed up repetitive PR tasks and uncover valuable insights that once took hours to find. But with that convenience comes responsibility. Sensitive data often powers these tools. They also rely on algorithms that may not always be...

From metrics to meaning: Why modern PR needs real-time monitoring and insight tools
A single tweet can make or break your brand reputation. That’s why it’s so important to stay ahead of online conversations around your brand. Speed, insight, and precision matter more than ever. However, many businesses still rely on outdated metrics to measure PR...
How to align PR, SEO, and content marketing for maximum brand impact
Public relations, search engine optimization (SEO), and content often run on separate tracks. The impact? Duplicated efforts, missed opportunities, and unclear results. But when you align these efforts, you not only improve consistency, you also create a coherent...
How to use AI-powered media monitoring to stay ahead of PR crises
The volume of content circulating across platforms isn’t slowing down, and neither are the expectations. Leadership wants early warnings of a PR crisis. Stakeholders expect transparency. And your crisis team is expected to catch everything, explain what matters,...
Why predictive analytics is the future of public relations and media outreach
Public relations used to be all about guessing. Guessing what people want to hear, guessing which journalists might care, and hoping for the best. But now, predictive analytics makes PR smarter. Instead of hoping, you know. You know who to talk to, what to say, when...
7 data-driven PR strategies to boost brand authority in 2025
Data has shifted the public relations game from trial and error to smart, strategic moves. Thanks to data, we don’t have to hope something will work—we can see it coming. If you’re still running campaigns based on guesswork, you’re missing out. Brands that apply...
PR vs. performance marketing: Why modern brands need both for long-term growth
Brand growth isn’t a simple formula. You must generate buzz and get people talking. To stay competitive, you need conversions and results. Building a strong brand reputation and receiving good press is where public relations shines. The positive halo effect PR brings...
The hidden ROI of PR: How strategic communications drive business growth
When you spend time and money on business efforts, such as buying new equipment, expanding your team, or investing in branding, you want to ensure that your investment will produce results that move the needle toward your broader business goals. Public relations is no...
From media coverage to revenue: How AI-powered PR drives business growth
Getting your brand noticed isn’t easy. Let’s say you do get some media mentions, maybe a few social media shares, but does it actually translate into more customers or high sales? Often, it’s hard to tell. That is until artificial intelligence (AI) started making...
Strategies and tools to navigate the challenges of decentralized media in 2025
Traditionally, PR has relied on centralized platforms to deliver messages, control narratives, and reach broad audiences. However, algorithms are constantly changing, platforms are mishandling data, and social media users are becoming more concerned about how...
Navigating workplace privacy and productivity: PR challenges with employee monitoring software
When monitoring tools are used in a workplace setting, finding the delicate balance between enhancing employee productivity and maintaining privacy can be a real challenge. How can you boost output without hurting your team’s morale or your company’s image? Let’s...
Survey strategies: The fallacy of leading questions in data gathering (with examples)
Surveys are a powerful tool to collect feedback, opinions, and insights from your customers, employees, or target audience. However, not all surveys are created equal. The quality and reliability of your survey results depend largely on how you design and phrase your...