In my years working with procurement processes, I've witnessed firsthand how technology is revolutionizing the industry. What's particularly interesting is how public relations has now become an essential part of the modern procurement tech stack. Through my...
So, you have built your app and it's ready to launch—what an exciting time! The research has been done, competitor analysis completed, and investment gained. It is time to start dialing down on the marketing strategy and taking counsel from your team of experienced...