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Matt Willis

Matt Willis
A UK-based digital copywriter, Matt Willis is a skilled and passionate scribe with a keen interest in an array of subjects; his varied written work can range from deliberations on advances in the tech industry to recommendations about the top wildlife-spotting destinations. When he doesn’t have his fingers attached to a keyboard, you’ll likely find him hunting down obscure soul records, professing (inaccurately) to be an expert on craft beer, or binge-watching documentaries about sharks.
5 ways AI is changing PR for businesses and communications teams

5 ways AI is changing PR for businesses and communications teams

AI is here and it’s not showing any signs of going anywhere soon. So communicators need to look at AI as a tool that can support, speed up, and even improve the way you work, including how you manage your PR strategy. Crucially, AI is changing the way searches are...

7 top-notch ways to show appreciation for your remote employees

7 top-notch ways to show appreciation for your remote employees

Hey there, captains of the digital workspace! If you're steering a team across this wild internet ocean, it's crucial to drop anchor occasionally and show some much-needed appreciation.  A little love goes a long way, especially when your crew is remote. But how do...

4 clever steps for repurposing your business insights into PR hooks

4 clever steps for repurposing your business insights into PR hooks

PR is all about increasing brand awareness and positioning your business as a credible voice within your industry, and in many ways, this relies on how you ‘hook’ your audience and journalists.  Newsworthy content should be engaging, insightful, and spark emotion....