When the pandemic hit in 2020, it quickly took over every single media outlet. By consequence, the biggest challenge for all PR and communication professionals during this time was learning how to traverse a media landscape that felt so chaotic and unfamiliar—and one...

Maura FitzGerald is a partner and co-founder of V2 Communications, a public relations and digital communications agency for disruptive global brands. A seasoned professional in public relations and journalism, Maura transforms clients into industry champions using her unique blend of communications strategy and business management.
5 ways to turn customers into brand ambassadors
It’s no secret to PR professionals that customers are a client’s greatest asset in articulating a brand’s worth. In today’s review culture, where people more often than not want to hear about new products and services from those who have tried them rather than the...