“Your reputation precedes you”—this phrase is just as relevant in business as it is for individuals. To drive long-term success, you must earn positive recognition from your customers. For that, you need to deliver impeccable customer service and cater to the...
The digital world is distracting, and only great products won’t cut it. You need something tangible to make your venture newsworthy. People connect with brands that recognize their emotions and show empathy. So an emotional appeal in your media pitch is fundamental...