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Michael O'Connell

Michael O'Connell
Michael O’Connell is Director, Content Creation & Execution at PAN Communications.
DEI in the newsroom: A roundtable discussion with leading reporters

DEI in the newsroom: A roundtable discussion with leading reporters

Without a diverse group of voices in the newsroom, journalism can’t function the way it’s supposed to. It can’t be the essential, fair, impartial information source that it aspires to be. News outlets will miss important stories, and other stories, according to the...

How to optimize your content distribution strategy

How to optimize your content distribution strategy

You’ve laid all the groundwork for a successful content marketing strategy. You’ve assessed past and present content deliverables, identified the performance gaps and started building a library of assets that map to buyer personas and each stage of the buyer’s...