As a professional communicator, one recurring question I hear more than any is, “Is this worth a press release announcement?” Much like other aspects of communications, the role of press releases in spreading news to the media has changed over the years. While...
Imagine for a moment what reporters are tasked with daily—the endless pressure of new deadlines, sourcing stories, scheduling interviews and quickly turning around multiple stories. If that’s not enough, journalists can receive nearly 100 PR pitches each day, most of...
Like many others, our agency was thrust into telework to protect the greater community from the threat of COVID-19. We’ve all seen the countless articles on teleworking tips, but I’ve found that what these tips often fail to address is this is not a typical remote...
The hits keep coming—but not the right kind. Major League Baseball’s reputation is nearing an all-time low. Clouded by a cheating scandal, unpopular changes to longstanding rules and an impending players strike, it seems anything MLB commissioner Rob Manfred tries...