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Mike Atkinson

Mike Atkinson
Mike Atkinson is an Account Director at Sage Communications, where he works to establish Sage as a trusted advisor to clients in the cybersecurity, government and technology verticals. He’s led strategic communications efforts for major technology and cybersecurity companies, including Splunk, Okta, Dell Technologies, SpyCloud, Lookout and more. Outside of the office, Mike volunteers PR services to Homeward Trails Animal Rescue in Fairfax, VA, and is an engaged mentor for future PR professionals at his alma mater, West Virginia University.
Media relationships: 3 simple rules for connecting with journalists

Media relationships: 3 simple rules for connecting with journalists

Imagine for a moment what reporters are tasked with daily—the endless pressure of new deadlines, sourcing stories, scheduling interviews and quickly turning around multiple stories. If that’s not enough, journalists can receive nearly 100 PR pitches each day, most of...

Not your typical lessons learned working remotely during COVID-19

Not your typical lessons learned working remotely during COVID-19

Like many others, our agency was thrust into telework to protect the greater community from the threat of COVID-19. We’ve all seen the countless articles on teleworking tips, but I’ve found that what these tips often fail to address is this is not a typical remote...

MLB season in crisis following disastrous Astros scandal response

MLB season in crisis following disastrous Astros scandal response

The hits keep coming—but not the right kind. Major League Baseball’s reputation is nearing an all-time low. Clouded by a cheating scandal, unpopular changes to longstanding rules and an impending players strike, it seems anything MLB commissioner Rob Manfred tries...