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Myles Leach

Myles Leach
Myles has been with Agility PR Solutions since December 2015, first as a lead generation specialist and now as a data analyst with the Media Insights Group. He is the analyst for and author of reports for government departments and large oil and gas clients. Myles has a degree in International Relations from Carleton University.
What’s in a name? Daesh and the branding of terror

What’s in a name? Daesh and the branding of terror

Sticks and stones may break bones, but names can never hurt — or can they? For the world’s first marketing-conscious terror organization, names appear to matter very much. Initially branded in 2004 as “al Qaeda in Iraq” (AQI), the group has been known in the past...

Gawker’s demise: Justified or an attempt to quash free speech?

Gawker’s demise: Justified or an attempt to quash free speech?

“F*** it”. The headline donning the front page of Gawker in its last days is fitting, given how the outlet ran for nearly fourteen years. Having declared bankruptcy and been sold at auction, the website which crowd-sourced funds to purchase the Rob Ford crack video,...

Crashes, clashes, and splashes: Analyzing Rio 2016’s opening days

Crashes, clashes, and splashes: Analyzing Rio 2016’s opening days

After months of controversy and speculation, the Rio 2016 Olympic Games have finally arrived. Despite much apprehension, thus far the bulk of media attention has remained where it should -- namely, on the games themselves and the athletes competing. To better...

Crashes, clashes, and splashes: Analyzing Rio 2016’s opening days

Troubled waters: 70%+ of Rio Olympics coverage mentions negative issues

As the countdown to Rio 2016 approaches, media outlets are paying conspicuously little attention to the games themselves—instead focusing on the plethora of issues plaguing the country as it prepares to host the first summer games in South America. While Rio appeared...