In 2009, people heard the phrase “TiK ToK” and thought of the debut single by Ke$ha. But if you ask a Gen Z’er today, when they hear “TikTok,” they think of a social media app to share and create videos. And like its predecessor, TikTok the app has become a global...
Nathalie Nguyen is an intern at Scott Circle Communications (@scottcircle), a Washington, D.C. based public relations firm working with mission-driven clients.