The first warning was an email from a regional sales rep alerting management at headquarters that a reporter from a TV station in another state had visited a customer facility where the company’s equipment was in use. The reporter, the sales representative warned, had...
Oliver S. Schmidt is President & CEO of C4CS, LLC, with 25+ years of consulting, training, and executive coaching experience in strategic communication, crisis management, and organizational leadership.
Media training in focus—10 tips for developing effective spokespersons
Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage. And while the use of social media as a source of news has sharply increased in recent years, offline and online...