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Oliver S. Schmidt

Oliver S. Schmidt
Oliver S. Schmidt is President & CEO of C4CS, LLC, with 25+ years of consulting, training, and executive coaching experience in strategic communication, crisis management, and organizational leadership.
Managing the unpredictable: A crisis communication case study

Managing the unpredictable: A crisis communication case study

The first warning was an email from a regional sales rep alerting management at headquarters that a reporter from a TV station in another state had visited a customer facility where the company’s equipment was in use. The reporter, the sales representative warned, had...