Four out of five consumers have something in common when making a purchase—they want a personalized experience. Few options in a marketer’s toolbox create a personalized experience as effectively as drip email campaigns. The basics of drip marketing are simple:...

Palmer Houchins is the VP of Marketing at CallRail where he leads demand generation, brand, communications, and content marketing teams. Prior to CallRail, he worked for almost 8 years at Mailchimp, most recently serving as their Director of Integrated Marketing.