At the onset of a new venture, startup founders already have a lot on their plates—from raising funds for getting the business plan off the ground to introducing the product to the market. Besides that, small business owners and entrepreneurs often have limited...
“Feeling blue,” “caught red-handed,” “black sheep,” “white lie”—the list goes on. Color plays such an integral role in the way we comprehend the world around us that it’s saturated our language and created a never-ending list of idioms. We use color not only to...