After a rough 2023, crypto has had something of a rebound in 2024 as Coinbase posted a profit for the first time in two years and Bitcoin reached a record high. Even with these gains, though, the industry remains mired in the trough of disillusionment due to...
Rhiannon Ruff is a co-founder of the digital agency Lumino and the author of the new book, Wikipedia & Crisis Communications. For the past decade-plus, Rhi has helped large organizations and Fortune 100 companies navigate the online encyclopedia, and she regularly speaks on the topic in agency seminars, podcasts, and other media appearances.
Why do PR pros struggle with Wikipedia? Here’s why it belongs in your comms playbook
Wikipedia isn't the first platform that comes to mind when you think about public relations, but it's arguably the most important one. No single source of information is referenced more frequently, and no other web result does more to shape perceptions of the people,...