Consumers have lately been demanding that the brands they support take stands on societal and cultural issues, and a new survey report from 5W Public Relations reveals that nearly three-quarters (71 percent) of all respondents say it’s important to them to buy from...
As artificial intelligence becomes a more pivotal part of business strategy, many are worried that misuse or exploitation of the technology can have damaging or disastrous results, and new research from professional services firm KPMG reveals that many tech sector...
It’s 2020, and for many, the presidential election will be top of mind a lot of the time—and that includes at work. But more than ever, politics is now synonymous with partisan outrage, open hostility and aggressive finger pointing—all of which can make for an...
More than three quarters (nearly 77 percent) of marketers in a new survey from Promo.com say that videos are an important part of their online marketing. The firm’s new Small Business Video Marketing Trends Study digs deeper to find out exactly how marketers create...
Even though people are embedding technology into their lives more than ever before, attempts by brands and businesses to meet their needs and expectations can easily fall short. According to new research from Accenture, as companies enter the decade of delivering on...
Creative work is driving results for today’s businesses, and organizations are seeing the value these team members bring in meeting business objectives—and according to new research from creative leadership trade association InSource and marketing workflow management...
Purpose has evolved from a well-intentioned buzzword into a critical mandate for brands and businesses in 2020. The Business Roundtable's 2019 statement on the purpose of a corporation and the 2020 Davos Manifesto on the universal purpose of a company have become...
The swift rise of “cancel culture” means the online and social brands we frequent and follow need to watch their step—more and more consumers have stopped or will stop using their services because they don’t like the way they are treated. The reasons they feel...
Sustainable retail is more than a Gen Z trend: consumers worldwide are embracing the practice—and demanding that the brands and businesses they use embrace it. But despite this growing interest in sustainability, a pair of major factors are discouraging consumers from...
As Major League Baseball spring training gets underway, new research from Eagle Hill Consulting finds that the overwhelming majority of Americans believe that the players involved in the Houston Astros cheating scandal should be punished for their actions. Ninety...
With today’s über-fast pace of brand marketing and the many ways consumers can purchase from and interact with brands and retailers, it’s become a challenge for brands to establish real emotional connections, even with their most regular patrons. But according to new...
It’s long been understood that word of mouth is the most powerful form of marketing, driving up to 50 percent of consumer sales. But can this influencer be influenced by media platforms? New research from nonprofit broadcast trade association TVB, in partnership with...