Visual search is changing how consumers shop, share and navigate the world around them—and new research from insights and strategy firm National Research Group (NRG) uncovers excitement for visual search as a discovery tool, with strong future potential for...

2020 Edelman Trust Barometer—sense of inequality is undermining trust in institutions
As we enter the 21st Century’s third decade, the notion of trust—an enduring cornerstone of every kind of relationship—is tragically becoming an ever-elusive goal for organizations and institutions of all types across an increasingly skeptical business landscape....
Digital identity crisis—brands grapple with personalization, security challenges
New Deloitte research reveals that growing consumer expectations, a breakdown of traditional "walls" and emerging technologies have given rise to a digital identity crisis. More than ever before, identity management is at the center of cybersecurity, regulatory...
Industry 4.0: Execs are embracing a responsibility beyond profit—4 key areas of focus
Corporate social responsibility was a central issue at the World Economic Forum (WEF) in Davos earlier this month. Business leaders around the world are increasingly embracing a new form of capitalism, moving from one focused primarily on shareholder value to one...
Consumers urge brands to avoid election noise—here’s where to focus instead
As we head into a divisive presidential election year, Americans are expecting an overinflated campaign season full of name calling, finger pointing and other electioneering noise—but new research from PLUS Communications and GS Strategy Group reveals that consumers...
New opportunities for marketers to align ROI perception with reality
A new report from Nielsen sheds new light on how marketers perceive the effectiveness of digital and traditional channels, if their perception is driven by measurement data they can trust, and what ultimately influences budget decisions. Consumers' path to purchase is...
Young business leaders know trust is critical—but lack plans for building it with employees
Millennial business leaders understand more than their predecessors that building trust with employees is a cornerstone of business success. But realization is only half the battle—they still struggle to find the best ways to do it. Global leadership community YPO...
Why Chief People Officers see a steep climb to the future
Most chief people officers (CPOs) realize they need new skills to meet the demand of the 21st century role, but few are prepared, citing a lack of development and investment from the C-suite. This is according to a new study by SHRM’s HR business and thought leaders...
Generation Z’s message to today’s brands: We’re low-key looking for commitment
Brand communicators are endlessly striving to better understand the preferences, beliefs and behaviors of Generation Z. They want to identify how this uniquely elusive generation thinks about the world, how that shapes their opinions about brands—and how companies can...
PR pulse: The partisan divide on the issue of media importance
The media have been a large focus of attention during the past few years. Yet, day after day, they do their job. And according to a new survey from research and insights firm Regina Corso Consulting, over four in five Americans (85 percent) say the media are important...
PR 2020: Social purpose—backed by action—tops new list of new-year comms trends
2020 will be the year companies start implementing concrete actions to support their commitments to social good, according to comms and marketing firm the10company’s just released 10 communications trends. And it’s already starting—Larry Fink of BlackRock announced...
Are U.S. marketers sleepwalking into trouble In China?
New research from global marketing consultancy LEWIS shows that while the Chinese market remains a priority for most, a perception of overconfidence among U.S. senior marketers is leaving brands open to risk in the world's second largest economy. The research is the...