Eye-opening new research reveals tectonic shifts in how Americans perceive, consume and pay for media content—showcasing new attitudes about media trust across a variety of media formats. The new study, from media-focused AI-driven audience engagement and sales...
It’s hard to argue against the notion that we’re living in a broken world in 2021—and for brands and businesses that are wondering who bears the onus of fixing it, you need look no further than new research from comms leaders at WE Communications, which exposes...
Uncertainty still holds sway over the nation’s cultural zeitgeist, and has businesses and marketers unsure how to proceed in order to connect with consumers. New research from comms giant Ruder Finn takes a deep dive into how Americans think about the future and how...
Tis the season, and the pressure is on! Although the holiday sales season is highlighted by retailers as the biggest revenue driver of the year, 50 percent of marketers say they don’t feel prepared and Black Friday, which is just 10 weeks away—and that pressure is...
The COVID crisis and resulting lockdowns ushered in a new era of digital use and consumption, and the varying ways and degrees that Gen Z, Millennials, Gen X, and Baby Boomers embraced this new digital normal has created new challenges for brands in reaching and...
As we move more decidedly into the recovery phase, brands and businesses are scrambling to get their long-term strategies back on track. New research from predictive analytics software firm Prevedere illustrates the impact COVID had on business planning, how leaders...
Brands and businesses recognize the urgency of a successful digital transformation—and while many are tackling the implementation and execution, new research from global digital transformation specialist The Keenfolks reveals that nearly three-quarters of the world's...
With the criticality of the upcoming holiday season, and the many challenges brands and retailers face with emerging post-COVID consumers, global consulting firm Berkeley Research Group (BRG) released new survey results taking the pulse on consumer holiday shopping...
In order to attract today’s eco-conscious consumer, environmental, social and governance (ESG) initiatives are becoming increasingly important to public companies—but uncertainty around how to report ESG activities underscores a clear need for better regulatory...
Retail brands are grappling with new consumer expectations in the looming post-COVID age, and meeting demands for personalized communication may be the most baffling challenge. According to new research from CX leader Talkdesk, AI is the critical tool to achieve it....
For a variety of reasons. consumers are attracted to co-branding initiatives within brand partnerships. For example, people are excited about having new product options, and some are attracted to these brand partnerships because the new products solve unique problems...
A brand’s ability to emotionally connect with consumers—a metric known as brand intimacy, the emotional science behind the bonds we form with the brands we use and love—has been a lynchpin skill for leading brands for years, but this component became even more crucial...