As brands and retailers strategize to target and build loyalty with customers in the post-pandemic marketplace, new research from ‘near me’ marketing SaaS solutions firm Uberall and its MomentFeed brand reveals how COVID-driven digital acceleration has given birth to...
There’s nothing more valuable to a brand’s reputation with buyers than authenticity, and there’s no better way to demonstrate it than with online reviews. According to new research from small biz-focused review website Digital.com, more than half (54 percent) of...
With consumer shopping behaviors in full transition and a crucial holiday season approaching, the marketing industry worldwide continues its efforts to both map and navigate the post-pandemic commerce landscape. New research from OMD Worldwide and Omnicom Commerce...
When making campaign decisions that include influencer marketing, it often boils down to a matter of scale—would your campaign benefit more from the larger overall visibility that a high-priced super-influencer can bring, or would you fare better with a smaller yet...
How can you be sure to get the most out of your influencer investment? It starts with understanding the current compensation rates and what they are based on—and according to new research from warm contact influencer network Intellifluence, a new pricing paradigm...
When looking for a new job, over 75 percent of job seekers in creative and marketing fields put work-life balance first on their want lists, followed closely by remote work flexibility, according to a new report from staffing, consulting and managed solutions...
Are brands today all work and no play? Modern (largely unexcited) consumers seem to think so. In fact, just a small segment (14 percent) of customers expects to be wowed by brands these days, according to new research from consumer-focused business software firm...
As lots of recent research shows, there’s a significant gap between consumer expectations and the experiences brands are actually offering, and only personalized experiences can provide the bridge. But how can brands build it? Offering personalized digital...
The PR practitioner’s role has been evolving for some time, ushered in by digital and social media saturation and other integration efforts, and that evolution has been heightened during the COVID age. So when defining the “best” structure of a communication function,...
How have consumers’ shopping habits changed since the racial reawakening that began in the United States last summer? New research from Groupon and the National Black Chamber of Commerce, in recognition of August’s National Black Business Month, finds that consumers...
As the pandemic shifts again with new threats to business and consumer industries, customer and employee experience firm Medallia has released The Future of Retail Consumer Behavior, a new report examining the changes in retail consumer behavior over the last year,...
Modern content is an increasingly visual medium, especially if that content is online, and that trend goes hand in hand with expectations of real-user authenticity—which challenges brand marketers to incorporate both components or risk losing visitors and potential...