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Robert Passikoff

Robert Passikoff
Robert Passikoff is founder and CEO of Brand Keys. He has received several awards for market research innovation including the prestigious Gold Ogilvy Award and is the author of 3 marketing and branding books including the best-seller, Predicting Market Success.  Robert is also a frequent contributor to TheCustomer.
The PR risks of sending too many emails—which brands top the list?

The PR risks of sending too many emails—which brands top the list?

Email marketers claim emails are all about building relationships. Well, they would, wouldn’t they? It’s what they do for a living, after all. What I do for a living, on the other hand, is conduct research that ensures brands to better engage customers, increase...

How logos help brands meet consumer expectations

How logos help brands meet consumer expectations

OK, (regrettably) everyone recognizes the "spiky ball” COVID logo—the large spherical mass with protruding red spikey suckers that was plastered across television, the internet, pretty much every day, everywhere, for a couple of years. When that logo was introduced,...

Four consumer trends for 2022—from 4.3 million customers

Four consumer trends for 2022—from 4.3 million customers

Brand Keys, the New York-based brand loyalty and engagement research consultancy, annually translates behavioral and emotional engagement metrics from our Customer Loyalty Engagement Index to identify marketing trends. This year, we did something completely different....