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Shalon Roth

Shalon Roth
Shalon Roth has spent the last 15 years on the front lines of PR and communications agencies serving start-ups to multinational publicly traded companies. She’s the founder of PR-it, a global community of communications experts delivering 24/7 on-demand work for agencies and curated project teams for brands. She also co-authored How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable (Routledge 2019).
4 trends to inspire healthcare PR pros in 2019

4 trends to inspire healthcare PR pros in 2019

Feb 7, 2019

While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019. Trend #1: Voice search finally...

Are press releases still relevant—or are they obsolete relics?

Are press releases still relevant—or are they obsolete relics?

Jan 30, 2019

Press release addiction is a serious epidemic. PR pros recommend them because they’re a staple of our industry, marketing departments long for them and executives demand them. However, with upwards of 30 million companies in the US alone, there’s a staggering number...