Traditional strategies that once relied heavily on print media, cold calls, and in-person networking have given way to digital approaches enabled through sophisticated tools. At the forefront of this transformation are SaaS platforms that offer a wide range of tools...
The marketing industry relies on reports, whitepapers, charts, images, and posts. In other words, you create, edit, and review so many documents on a monthly basis that it’s not even funny. It gets even more complex, seeing how many people work on the same document,...
Choosing where to invest as an enterprise can set you on a course to success or failure. On the one hand, you may be eager to give out bonuses in order to motivate your team or invest in marketing in order to boost your revenue. While both of these things are a...
It’s hard to know who’s worth your while on the internet. Everyone presents themselves in the best light online, so you have to come to a conclusion based on the little information you have. This is what the decision-making process looks like from the perspective of...
Ancient Romans preferred a loss that occurred due to following rules to a victory where one bent or broke the rules. Why? Because in the long run, having/knowing the rules will give you the most consistency and provide the best net-positive results. How did this serve...
Performance is the most important individual metric for any employee, and its significance scales with the rest of the enterprise. Generally speaking, you want to reward the top performers and use them as an example, figure out which of your employees could use a bit...
They say you shouldn’t try to fix something that isn’t broken, but how can you tell if it’s broken in the first place? Also, how do you know if you’ve made things better? The most straightforward answer is, by observing available data and information, monitoring...