In the digital world, your online reputation can have a significant impact on your personal and professional life. People perceive you or your brand based on what they find when they look for you online. If they find positive things being said about you, they will...
What happens to a brand in an exit strategy? Here are 5 types, and how to handle challenges
Building a brand from the ground up is a rewarding yet challenging experience. It takes time, patience, and innovation to take an idea and turn it into a profitable business. Despite all the work that goes into this process, many founders decide to exit from their...
9 best practices for improving your SEO with internal linking
Search engine optimization plays an essential role in helping businesses grow their online presence. It allows business owners to attract relevant traffic without having to invest excessively in paid promotions. There’s a vast majority of people that leverage search...
5 ways online reviews help you build a better content strategy
Did you know that every buyer starts their buying journey with research? In doing so, they look for positive reviews for the products they want to purchase. Such reviews help them make a better buying decision by boosting your credibility and convincing them to...