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Tawanda Carlton

Tawanda Carlton
As a PR Account Executive at Media Frenzy Global, Tawanda helps plan and implement creative PR strategies to help clients achieve their business objectives.
So you’re launching a brand? 4 pro tips to do it right

So you’re launching a brand? 4 pro tips to do it right

Launching a brand for many can be a scary, thrilling, yet rewarding time for a business. Our agency has experienced this first hand, and seen through a few of our clients the importance of showcasing your product or service offering to the world for the first…or...

Is the news media in trouble? Reuters thinks so—here’s our take

Is the news media in trouble? Reuters thinks so—here’s our take

Reuters recently released its digital news report surveying over 75,000 people in 38 markets on current challenges facing the media business today. As a former news producer (who, my past colleagues would say, crossed over to the “other side”), reports such as this...

What the tech?! Navigating the world of technology as a PR pro

What the tech?! Navigating the world of technology as a PR pro

A few years ago, I was talking about careers with a friend when she said, “Tawanda, tech jobs are really on the rise right now, you should look into the industry.” The comment threw me completely off guard. I have a liberal arts degree and my experience was primarily...

Mad about metrics—but what do they really mean in PR?

Mad about metrics—but what do they really mean in PR?

While sentiments on assessing PR value through metrics can often range from love to loathe, in today’s digital age, measuring PR outcomes has become more vital than ever. When news is first published, PR professionals tend to focus on the particular media outlet in...