To no one's surprise, social media use has reached an all-time high since the pandemic’s onset. While the world faced unprecedented changes, engagement increased by 61 percent, according to Kantar. As people spend more time at home, social media is the predominant...

Vanessa Fioravante is co-principal of ANDER & Co, a full-service PR and digital strategy agency headquartered in Miami, FL. Follow them on Instagram at @anderandco