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Victor Blasco

Victor Blasco
Victor Blasco is a digital marketing expert, Co-Founder & CEO of Yum Yum Videos and Yum Yum Digital.
7 tips for crafting high-converting video testimonials for your brand

7 tips for crafting high-converting video testimonials for your brand

Nowadays, most customers require reassurance before doing business with your company. If they don’t trust you or your brand, they’ll just go someplace else. That’s where great testimonials step into the spotlight, speaking volumes about your company’s credibility and...

6 practical tips to leverage product videos to generate sales

6 practical tips to leverage product videos to generate sales

As more and more customers turn to online shopping, it's becoming increasingly challenging for businesses to persuade people to pay attention to what they offer. One strategy, however, that remains strong in generating attention and interest across most audiences is...

5 ways to integrate social live streams into your marketing strategy

5 ways to integrate social live streams into your marketing strategy

Live video works because it's interactive, unedited, and immediate. It feels like you're right there in the moment with the person or brand who is broadcasting—and those attributes are exactly what makes them such a powerful marketing tool. A high-quality stream...

Metrics you should focus on to improve your brand’s YouTube presence

Metrics you should focus on to improve your brand’s YouTube presence

Over the past decade, YouTube has grown into a powerful marketing tool for brands across all niches for plenty of good reasons. It lets you connect with potential customers and nurture your brand in ways no other platform can. The problem, though, is that with over...

7 types of videos to boost your content marketing strategy

7 types of videos to boost your content marketing strategy

Content marketing is something that all businesses can benefit from, but how video fits into your strategy is the right question to ask. Understanding the role that a video plays in your overall content marketing push is essential to make the right choices when...

How to make an amazing company culture video for your brand

How to make an amazing company culture video for your brand

If the eyes are the windows to a person's soul, then culture videos are the windows to your company's. To put it a bit less dramatically, company stories can have a significant impact on how people perceive your brand. By giving viewers a rundown of your values while...

How to use video content for internal communications in your company

How to use video content for internal communications in your company

Has a little misunderstanding ever got you into trouble? Then I don’t have to explain why effective communication matters so much! Not only for your personal relationships, but in the workplace as well. A team can’t succeed if its members aren’t on the same page. It’s...

6 types of videos that enhance your landing page’s effectiveness

6 types of videos that enhance your landing page’s effectiveness

Creating a landing page for your brand allows you to communicate with your audience in your own terms. However, you want your website to have just the right amount of relevant information, addressing your clients in a captivating way. So, how can you take full...