Running successful ecommerce brands comes with unique challenges that other business models don’t have to contend with, and most of them loop back to whether or not you understand your online customers. Keeping customers happy is critical to thrive in any market, but...
High-quality videos require a planning stage where you figure out, organize, and optimize all the aspects you want to feature on the finished product. Whether it's a movie, a YouTube show, or a branded video marketing piece, when we watch great video content, we're...
So, you've just launched your new app and feel pretty good about it. That's great! But of course, your work is far from over. Once you release, you also have to promote and build a following to give that app the best shot at being successful. People need to be...
Thanks to their versatility and reliability as effective marketing tools, animated video explainers have gained a ton of popularity over the past few years. So, it's hardly surprising that artists and designers regularly working with this type of content have honed a...
Nowadays, most customers require reassurance before doing business with your company. If they don’t trust you or your brand, they’ll just go someplace else. That’s where great testimonials step into the spotlight, speaking volumes about your company’s credibility and...
As more and more customers turn to online shopping, it's becoming increasingly challenging for businesses to persuade people to pay attention to what they offer. One strategy, however, that remains strong in generating attention and interest across most audiences is...
Live video works because it's interactive, unedited, and immediate. It feels like you're right there in the moment with the person or brand who is broadcasting—and those attributes are exactly what makes them such a powerful marketing tool. A high-quality stream...
Over the past decade, YouTube has grown into a powerful marketing tool for brands across all niches for plenty of good reasons. It lets you connect with potential customers and nurture your brand in ways no other platform can. The problem, though, is that with over...
Content marketing is something that all businesses can benefit from, but how video fits into your strategy is the right question to ask. Understanding the role that a video plays in your overall content marketing push is essential to make the right choices when...
If the eyes are the windows to a person's soul, then culture videos are the windows to your company's. To put it a bit less dramatically, company stories can have a significant impact on how people perceive your brand. By giving viewers a rundown of your values while...
When it comes to planning your social marketing strategy, social videos are one of the most crucial pieces of the puzzle. The thing is, though, that understanding that videos are important for your campaign is only half the battle. Ask any video production company...
In marketing, there will always be good and bad ways of engaging with your customer base, and telling them apart can often be tricky, especially when looking at a constantly evolving e-commerce landscape. Understanding the different steps a buyer goes through in their...