Public relations has expanded its scope significantly in recent years. Not only are social and media relations evolving rapidly, but the needs of clients are shifting as well. Now more than ever, PR pros must accept any help they can get to get ahead of the...
There comes a time in the lifetime of every business when a public relations crisis surfaces, and how the PR professionals involved handle it can determine whether the company sinks or swims. This is especially significant these days when the ever-growing public...
Public relations is among those industries that have undergone major shifts in recent years. Thanks to modern gadgets, improved connectivity, and social media, working in PR is now as fashionable as ever. That said, although many graduates, would-be journalists, and...