It never hurts brands and small businesses to incorporate social media into their marketing strategies. Now that social media is one of the most influential sources in our lives, expanding your online marketing strategy should be your first concern. Having a direct...
If you’ve been dabbling in content marketing as a small or medium business owner but haven’t seen the results you were hoping for, now is the time to ramp up your efforts. Content marketing is so much more than just writing a blog post or creating a social media...
Effective communication before the pandemic was already a challenge for a lot of businesses. The new normal has brought around changes that no one had expected in terms of their severity and their wide-ranging implications. 9 percent of small businesses in the US...
The pandemic has fundamentally changed the way we live, work and play. Marketing strategies that worked in the past just aren’t performing the way they were before the global shift that upended our lives. Content marketers need to be aware of the impact that the...
PR as a branding strategy should be handled with the utmost care, especially in crises. The pandemic that has gripped our lives is something we have never faced. It is important to understand that in times where there is mass unemployment, sickness, death, and...