Top Twitter influencers of #PRSAICON: Day 1

The power of direct mail: Most consumers read mail from brands—and many take action

New research from direct mail automation platform Lob uncovers consumers' perception and attitudes towards direct mail and how brands communicate and engage their customers, revealing a strong preference for receiving physical mail. The firm’s new State of Direct Mail...

3,2,1… Action! 4 tips for getting on the air and in the news

The television realm remains an indispensable component of our society. There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and...

Half of consumers believe brands are neglecting in-app customer support

Even though mobile apps have become the center of people's everyday lives, many companies are missing an opportunity to deliver customer support in a way that is most helpful to their mobile app customers, according to new research from in-app customer service firm...