Top Twitter influencers of #PRSAICON: Day 1

New study finds gaps and gender bias in marketing and media portraying women and their health

A new research study from creative transformation firm WPP and SeeHer, a global movement to accurately portray women in marketing, advertising, media and entertainment, reveals critical gaps and opportunities focused on women and people who identify as women across...

Email marketing vs. social media marketing: Here’s how they intersect

With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. However, with so many options, deciding the best use of time and resources can be challenging. Email marketing and social media are...

How to improve potential customers’ first reactions of your business

Public relations includes the impression of your business, not only on potential business partners and professionals who work in the same industry, but also on existing and potential customers or clients. Just as your brand image online is crucial to longevity and...