Top Twitter influencers of #PRSAICON: Day 1

CX appeal: Consumers want brand relationships with benefits—when it comes to brands’ mobile apps, they want to feel the love

Consumers are taking their brand relationships to a whole new level—new research from mobile app experience company Airship finds they’re willing to share their personal details with their favorite brands, but first they want to be wooed. So what are they looking for...

6 things any marketer can learn from how luxury products like jewelry are promoted

Understanding marketing strategies used for luxury brands may seem irrelevant for ordinary businesses, but there are invaluable lessons to learn. So, let's get the lowdown on how high-end brands showcase their products and elevate consumer desires to the next level....

4 tips for busy PR pros for optimizing productivity and tracking time management

As a PR pro, you are a navigator of chaos steering through a whirlwind of clients, campaigns, and continuous communication. It's a world where time is a precious commodity, and the demands can often feel overwhelming. Your daily to-do list is a dynamic one, with...