The ultimate guide to micro-influencers

by | Oct 19, 2017 | Influencers, Public Relations

Micro-influencers aren’t new, but their power is growing. As more and more people realize that celebrities might have the followers but don’t have the engagement, micro-influencers become more and more coveted. The reason is simple: they have authority and engage in true and honest conversations with their followers.

So, to help you jump aboard the micro-influencer train and get these “social-lites” boosting your brand, here’s a little cheat sheet to reaching and working with them.

Micro-influencers infogif showing what MIs are, how they help, and how best to reach and work with them.

Shane Barker
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.