The ultimate guide to micro-influencers

by | Oct 19, 2017 | Influencers

Micro-influencers aren’t new, but their power is growing. As more and more people realize that celebrities might have the followers but don’t have the engagement, micro-influencers become more and more coveted. The reason is simple: they have authority and engage in true and honest conversations with their followers.

So, to help you jump aboard the micro-influencer train and get these “social-lites” boosting your brand, here’s a little cheat sheet to reaching and working with them.


Micro-influencers infogif showing what MIs are, how they help, and how best to reach and work with them.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Shane Barker
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

RECENT ARTICLES

7 leading metrics to measure the success of your PR campaign

7 leading metrics to measure the success of your PR campaign

Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can't ignore this process if you want to succeed with your PR endeavors. PR...

ICYMI: Bulldog’s Top 10 most popular posts in March

ICYMI: Bulldog’s Top 10 most popular posts in March

For the first time ever, Bulldog was out of commission for much of the month (and thanks for all the well wishes I received, my family is safe and healthy). But we managed to make a pretty big splash upon our return, getting back in the groove with some terrific...

The vital role of social media in your timeshare PR strategy

The vital role of social media in your timeshare PR strategy

A public relations campaign for the timeshare industry needs to use a variety of communication platforms. Timeshare customers make up a diverse demographic, and it's important to reach them where they are. Your B2B public relations, for example, might include media...