Micro-influencers aren’t new, but their power is growing. As more and more people realize that celebrities might have the followers but don’t have the engagement, micro-influencers become more and more coveted. The reason is simple: they have authority and engage in true and honest conversations with their followers.
So, to help you jump aboard the micro-influencer train and get these “social-lites” boosting your brand, here’s a little cheat sheet to reaching and working with them.
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