10 tools to help you write better marketing content

by | Jul 18, 2017 | Analysis, Public Relations

It is no longer necessary to argue that content marketing works. It’s a fact that has been established again and again.

Some people might say, “Content is King is a myth,” but if you look around, even the biggest brands invest in it. Needless to say, to stay on top of the game, you need to up the ante when it comes to your content strategies—and consequently, to your writing skills. Here are some tools that will help you bring your A game.

10 tools to help you write better marketing content


Evernote allows you to take notes, organize, and archive them in one app. How many times have you come across certain ideas and wrote them in tissue papers or receipts? Did you ever need to write a quick blog post and couldn’t remember where you bookmarked the related news article it was based on? Evernote serves as your single filing cabinet that allows you to store, archive, and retrieve data easily (and without losing your train of thought) when writing for content.


Even good writers commit grammatical errors. Most of the time, these are basic mistakes that you have overlooked even when you have proofread your content. What is so great about Grammarly is that it gives an explanation for the errors identified and even suggests alternative words, when it applies. Also, unlike those built-in grammatical check features, Grammarly seems to understand your context better, and thus gives more accurate results.

CoSchedule Headline Analyzer

Headlines can make or break your story — but first they should get your story out. Your audience would not click on a post with a weak title. This headline analyzer app rates the quality of your headlines based on different metrics such as type, length for search engines, keywords and sentiments. With this app, you can adjust your titles until you hit the spot.

Essays Scholaradvisor

In PR and marketing, you must produce your deliverables quick. There will be instances when your manpower cannot take the job orders anymore. Avoid burnout in the workplace by using this platform. While originally used for academic purposes, its pool of writers is flexible and are able to follow the requirements and needs of the clients. Also, with a scholarly background, you have the assurance that the writers are trained to fact-check at all times and avoid plagiarism.

10 tools to help you write better marketing content

Blog Topic Generator

When one is required to come up with a lot of blog posts for a single brand, there is a tendency to be repetitive with the topics. You can rack your brains out and end up going back to the same angles again and again. This is where the Blog Topic Generator comes in. Simply type in some keywords, and you get interesting topics as results. You will be surprised why you haven’t thought of any of those angles before.


A lot of people would say they hate math, but when numbers are used in context, they appreciate it. Your audience love quick trivia about interesting topics. Atlas does just that — it generates charts, graphs, and other data visualization tools on almost any topic that you key in. This is an easy and quick way to back up and strengthen your story. You can also do infographics based on the data that you will mine from Atlas.


Speaking of infographics, you do realize how powerful they are, right? Kenny Kline, founder of JAKK Solutions, says that despite the over-saturation of infographics lately, they are still one of the most powerful content strategies to use.

Videos and interactive visuals are taking the spotlight, but when it comes to making hard data more approachable, this is still the best way to go. The problem though is that there are only a few writers willing to do graphics. Instead of loading the extra work to your graphic artist, make use of Piktochart and other similar platforms to create a visually appealing material.


For your content to get the attention that it needs, it also has to be visually appealing. Canva is the answer. You can create Facebook or Instagram posts and even blog graphics with their built-in templates that are also highly-customizable, with elements that you can add and edit, for stronger branding.

Tomato Timer

Productivity and efficiency are what matter when creating content for marketing. If you’ve been a writer for a long time, you understand writer’s block and are aware that it can go on forever. Since you are not exactly writing your autobiography, you need a tool to help you prompt your writing. This timer allows you to work nonstop for 25 minutes, take a break for 5, and repeat the process.


Another powerful content marketing strategy is email marketing. MailChimp is a software that helps you build a subscriber base, personalize emails, and automate. If you want to reach out to a lot of leads through email, the worst that you can do is to accidentally send your email to all, with all the contacts in your address visible to all. With MailChimp, that won’t happen again. It also has basic analytics, so you know which ones are effective and which aren’t.

In content marketing, creativity and technical knowledge on specialized industries are a plus, but if you cannot write, they don’t amount to anything. Thus, you need to be a great writer first. However, since content marketers are required to come up with a steady stream of posts with high content value, even the best writers would never say no to a little help from tried and tested apps and platforms to keep up with the times.

Laura Buckler
Laura Buckler, with a Bachelor’s degree in Linguistic, has extensively explored the role of social engagement in increasing brand awareness. Currently, she is a freelance writer focusing on content marketing. Follow her on twitter.