3 comms tips for managing a new small business

by | Dec 21, 2021 | Marketing, Public Relations

Managing a new business can be, to say the least, nerve-wracking. This is especially true if you’re a first-time manager. Despite this, the process doesn’t need to be torturous. If you have the right preparation, you can start off on a good note. So, if you’re looking for advice in this area, here are three tips for managing a new small business.

1. Focus on marketing

When it comes to managing a new company, few things are more important than small business marketing. Without it, you will have difficulty getting customers interested. So, you’ll want to create a detailed marketing plan. Start by determining how you’ll go about advertising. A tried and true method to consider is getting a billboard, as well as handing out flyers. However, you may have more success with online marketing.

In this day and age, you’re more likely to grab people’s attention on the internet. Start with social media. These platforms allow you to advertise without paying a cent. Simply create various accounts, provide relevant information on your home page, and start posting. Make sure that your content is engaging. A great way to do this is by making videos. If you’re willing to spend money on marketing, you can also buy some online ads. Finally, you’ll want to work on search engine optimization. Create as much online content as possible, and be sure to include links to your website.

2. Create a competent team

Having a competent team is essential when starting a business. However, this doesn’t mean that you should only hire experienced people. In fact, this could hinder you greatly. Experienced employees will be harder to train, particularly if you have a unique management style. By the end of the hiring process, you’ll want to have a fairly diverse team. No matter what the experience level, it’s essential to have positive and responsible people. Even an expert can bring a company down through negativity.

Once you have a team together, you’ll want to create a rigorous training process. Don’t assume that the experienced hires will know what to do. Besides, this is your company. You probably have certain ways you want things to be done. When training people, be sure to go through four major steps. First, discuss what needs to be done. Next, show the trainee what to do. After that, you must allow the new hire to try it out. Finally, give constructive feedback. If the training period doesn’t seem long enough for someone, it’s perfectly alright to elongate the process. After everyone is trained and ready to go, you’ll want to start creating your family. Try to hold some get-togethers with the whole company.

3. Get to know the merchandise

In order to be a competent manager, you must be fully knowledgeable of your business’s merchandise. Start by doing some basic memorization. Learn everything you sell, the variations you can provide and the overall prices for the items. This will take a while, so don’t get frustrated if you can’t remember everything. Memorization will require time and experience. Next, get to know how the company acquires this merchandise. If you’re managing a restaurant, you’ll need to learn about your food supply companies. If you sell homemade goods, you’ll want to start a relationship with the freelancers involved.

One highly important aspect of this is learning dates. When do more supplies come in? If the owners haven’t set this schedule yet, you may need to do it yourself. Finally, you’ll need to become an expert regarding your merchandise. This will take a while, but it needs to be done. Conduct research about your various items. What groups of people like these items? If something isn’t available, what could you offer instead? Employees will be coming to you with a wide variety of questions. Hopefully, you’ll have enough background to answer each one.

Managing a business can be highly rewarding. However, you need to be fully prepared. Do your research, find competent people and enjoy every step of the process.

Lewis Robinson
Lewis Robinson is a business consultant specializing in CRM and sales. He's begun multiple corporations and currently freelances as a writer and personal consultant.