3 tips for running your own marketing agency successfully

by | Oct 5, 2018 | Public Relations

You still find joy in taking marketing campaigns and turning them into real money spinners, but you may have lost the enthusiasm you once had for the world of advertising. To remedy this and to get you enjoying what you do again, why not branch out from the agency that you work for, and start your own? Aside from job satisfaction, the potential rewards for doing so are massive.

To start and run a successful marketing agency, however, you’re going to need some help. Fortunately, such assistance in the form of comprehensive advice can be found below.

Don’t forget to market yourself

You might spend the majority of your time helping other businesses market themselves to advertising glory, but you can’t forget to market yourself! Doing this is not only essential when it comes to getting your company out there and letting customers know about its brand, but it’s also a quintessential aspect in letting other businesses know that you actually have the marketing abilities they are looking for and need.

As a marketing agency, the best way to sell yourself is to show what you do. This means putting all your knowledge to good use and using all the techniques you usually use elsewhere for your own benefit.

Ensure that you always get paid

As a rookie in the world of business owning, you may find yourself coming across other businesses that think that they can get away with certain practices at your expense. One practice that some of your customers are likely to attempt is non-payment. If you allow for this to happen and then continue over an extended period of time, however, you’ll soon find yourself unable to pay for the tools that you need to market to a high standard. This will cause you to produce poor work, which will then, ultimately, lose you customers in the long run.

When seeking to battle this problem, first and foremost, you need to take a course of action that is going to get you your money fast. One way to do this to source for yourself a professional and fair invoice finance deal. According to this Invoice Finance Infographic, this type of business finance, which can come in the form of discounting or factoring, describes the process of advancing funds against unpaid invoices, meaning, when you turn to it, you get the money you are owed paid to you by the finance company of your choosing. What happens next is that the invoice is then chased by the company that paid you for it, meaning you no longer have to worry about getting in touch with the tricky customer, either.

Offer a wide range of services

As a professional marketer, you should be well versed when it comes to a number of different marketing niches. From website optimization to the creation of funnels to social media management, you and the people that you align yourself with in your agency venture should be able to cover and offer most, if not all, marketing services.

In order to get the most out of your abilities, and to boost your brand a bit while you’re at it, you should put the services that you can offer into packages. Doing so would see you offer different kinds and levels of marketing assistance at different price tiers. For instance, on your lowest priced package deal, you could offer to create a simple marketing funnel alongside website optimization. On the highest, you could offer a full social media handling service.

If you want to run a successful marketing agency, then you have to put the above advice into practice once your business venture has begun.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.