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4 tips for marketing your business to potential employees

by | Mar 1, 2019 | Public Relations

Your employees are the backbone of your business. Without them, you’re going to have a lot of work to do! When it comes to hiring, of course, you want the best people to work for you, but how do you convince them?

Much like selling your products or services to potential customers, you also have to market your business to potential employees. Along with the HR department, the marketing department should also be involved in the recruitment process. With that in mind, below are four ideas to give your recruitment process a boost:

Bolster your website with employee-centric info

Your website is going to be the first port of call for any potential employees. If you haven’t already got a career page, get one! It’s not just a page where you can list the latest vacancies; instead, think of it as a way of informing potential candidates what it’s like to work for your company. Include achievements of current team members, fun activities that have been organized, seminars or conferences the team has attended and other relevant employee news.

Post videos that showcase company culture

When you’re posting the latest vacancies, include a fun video so that potential employees can get a feel for the company culture and a taste of your personality. Videos can also be used for conveying your company mission, core values, and vision. Ask your current employees whether they’d like to get involved and video them talking about what they love about your company.

Emphasize the benefits your company offers

It’s possible to make your business more attractive by offering certain benefits. These could include being able to work from home and flexible hours. There are many more unusual benefits you could offer: childcare or babysitting services, power naps during the day, or bring your own gadgets to work. It might be advantageous to find out what made your current employees accept their positions.

An employee survey is a great way to do this, and you’ll also be able to find out whether they have any suggestions to make things better. Impulse is a company that can help with such an exercise. Giving your employees a voice and listening to what they’ve got to say also improves employee engagement.

Provide and promote ample opportunities for advancement and professional development

Nowadays, people tend not to be looking for a job that’s going to keep them busy for the next thirty years. Employees want a position that offers opportunities for advancement. They also want to be able to develop and acquire new skills. An incentive program is something else that’s worth considering as it gives prospective candidates something to look forward to when they join your business.

There are plenty of qualified people who could fill the role you’re advertising. It’s just a case of attracting them to your company. Spread the word about the vacancy far and wide, rather than just advertising in your local paper. There are plenty of online portals for advertising jobs, and people aren’t too concerned about relocating if the job is attractive enough.

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Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.

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