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4 ways to use your website as a PR tool

by | Jun 28, 2022 | Public Relations

In terms of the PR tools that are widely and readily available to your company, there is no doubt that an effective website needs to rank right at the top. There are all sorts of explanations as to why you website can prove to be a major benefit in so many different ways, but the following post will be taking a closer look at some of the main reasons. So, here are some tricks and tips on how to use your website as a PR tool.

Design all pages to be attractive

When you go to the trouble to recruit NodeJS developers with ScrumLaunch, there is no point in getting to a situation in which you only have one or two attractive pages on the site, and the rest of them are simply not up to scratch. Therefore, you should certainly make it your business to make sure that all of the different pages are attractive in one way or another. You should also be thinking of their attractiveness to search engines and how they are going to be ranked along the way.

Link your site with social media

Ultimately, your website should only be one cog in the wheel of your overall online strategy. There is no doubt that it should be an important element, but it should not simply overshadow everything else that you are trying to achieve along the way. This also means that you need to be linking your site with your social media, as well. Otherwise, you can get into a situation in which everything is disjointed and not working together in the way that you would want.

Create an online newsroom

A big part of your website content in terms of improving your PR opportunities should consist of news stories that are usable to the different agencies out there that may well want to write about what you are doing. So, it is certainly going to be worth checking out the option of creating a page that is dedicate to highlighting newsworthy articles that can truly make a big splash in terms of generating a great deal of public attention and interest.

Offer a newsletter sign-up through the site

Of all of the different ways in which you establish a regular stream of communication with your customers, there is no doubt that a website needs to rank highly; and it also needs to be a portal where people are able to sign up to your newsletter. People often see the content that drops into their inboxes on a regular basis as more interesting in so many different ways and want to follow it closely.

All of these methods are readily available to you and give you the option of using your site as a PR tool in itself. Ultimately, they are all worth taking into account and can have a big impact in so many different ways that will be beneficial and helpful to your company.

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Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.

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