5 things to know when running and promoting a startup

by | Oct 8, 2020 | Marketing, Public Relations

Owning a startup company has its share of benefits. From being the one in charge of all the decisions, the accomplished feeling you get when everything goes right and just doing something you love to do, it is a dream for many people. Here are five things you need to know when owning a startup.

1. Understand your cash flow

As a growing small business, it is really important that you don’t sink the ship before you even set sail. You need to understand your cash flow so that you can do payroll and purchase any business-related items. This can be particularly challenging for small businesses that are growing quickly but don’t have the option of a business loan or don’t want to go into debt. To help with cash flow you can try factoring invoices. This allows your business to get cash advances on all invoices so you can continue to grow, while someone else worries about getting the invoice paid.

Staying on top of your finances is really important for a startup. Find ways to cut costs and be aware of any future issues that could be coming. The more understanding you have your cash flow and finances the longer your business can last until it truly takes off.

2. Have a public relations plan

Public relations is so important for a small business. You need to make sure that your target audience knows that you exist and knows that you are a reputable company. Have an active and positive social media presence. This is a great way for your customers to know more about you and your business and build a relationship. Without a good customer following it will be hard for your business to succeed.

3. Recognize it takes hard work

Having a startup company is not for the weak-minded. There will be long nights and vacations missed. Sacrifices have to be made during those first years to make it a success. If you are not prepared for the hard work it takes you may not have the will power to endure when it gets hard. Those who achieve a lot usually don’t get there by doing nothing. As you are going through the hard times of owning a startup company you can know it will be worth it when you find success.

4. Continue to network

You may think of other companies as your competitors or enemies in the business world. That may be the case for some businesses, but make sure to find those who can mentor you and give you their advice.

Don’t burn too many bridges when owning a startup. You don’t need to reinvent the wheel, talk to those who have been through it and find out what was successful for them. If you take what they have been through and bring it into your business plan you will most likely find success too. Don’t be afraid to reach out to those who you can learn from.

5. Know your company’s ‘why’

Knowing your company’s “why” goes along with understanding it takes hard work. If you don’t really know why you want to have a startup, it will be easy to rationalize a reason to stop.

Have a clear message of why you want to have this business. Has it been your lifelong dream or are you excited for the people you could help along the way? Create a mission statement and refer to it often. Your understanding of the mission will be what pushes you to victory.

Owning a startup company is a wild ride. With the ups and downs of hard work and sense of achievement, it can be a grueling process. Your startup can be successful with patience and will power. You need to have a solid business plan where you understand your finances and connect with your customers. If you have all of those things the process, no matter how hard, will be worth it in the end.

Brett Clawson
Brett is a 43-year-old father of 2 boys with a degree in Business Management. In his free time, he enjoys learning about emerging business trends and writing about how to incorporate them into new and existing businesses.